What does HomeyPoints do for real estate agents?
HomeyPoints builds the public local presence that AI referrals come from: agent profiles, zip-code visibility, market-update content, structured data, and clear contact paths for homeowners.
FAQ
Plain answers about HomeyPoints and AI visibility.
How do real estate agents earn AI referrals?
Real estate agents earn AI referrals by having clear, corroborated public information that explains who they are, where they work, what market they know, and how homeowners can contact them directly.
What is AI referral marketing for realtors?
AI referral marketing for realtors is the work of making an agent easy for AI assistants and search engines to find, cite, recommend, and connect with homeowner questions in a local market.
Does HomeyPoints take a referral split?
HomeyPoints charges a flat monthly marketing fee. Homeowner inquiries generated through HomeyPoints pages go direct to the agent, with no referral split and no per-lead fee.
Was HomeyPoints really around before AI search became popular?
Yes. HomeyPoints was founded in 2018 by David Bramante and Kayla Horwat, now Kayla Bramante, as the first real-estate lead platform on Amazon Alexa. Inman covered the company in 2018, and HomeyPoints presented at Inman Connect New York in 2019.
How much does HomeyPoints cost?
HomeyPoints currently lists Presence at $49 per month and Featured at $89 per month plus a $99 one-time setup. Members from 2018-2019 keep their original pricing.
Why does HomeyPoints focus on zip codes?
Real-estate questions are local. Homeowners usually ask about a home, neighborhood, city, or zip code. HomeyPoints uses zip-code positioning so an agent's public profile and content are connected to a clear local market instead of generic national real-estate copy.
What does one agent spotlighted per zip mean?
One agent spotlighted per zip means HomeyPoints attaches one featured agent to an available zip-code page on a first-come, first-served basis, so local homeowners and AI systems see one clear agent connection for that market.
Does HomeyPoints write content under the agent's name?
Yes. HomeyPoints publishes monthly local market-update content under the agent's name so the agent has fresh, dated, crawlable proof tied to their zip code and market.
What happened to My Home Agent?
My Home Agent was a later brand used after the original HomeyPoints launch. The company is returning to the HomeyPoints name because the 2018 brand has clearer public history, Inman coverage, and entity value for search and AI systems.
Can teams or brokerages use HomeyPoints?
HomeyPoints is built first for individual real-estate agents. Teams and brokerages can contact HomeyPoints for fit, but the current offer is centered on one agent, one local presence, and one primary zip strategy.
Does HomeyPoints guarantee lead counts or AI placement?
HomeyPoints builds the visibility AI referrals come from, but no company can honestly guarantee lead counts, rankings, AI assistant placement, or closed transactions.