Amazon announced Alexa+ on February 26, 2025 as the next generation of Alexa, powered by generative AI. The important shift was not just a new name. It was a move from command-style voice interactions toward more conversational assistant behavior.

That matters for real estate because homeowners rarely think in neat website categories. They ask direct questions: what is my home worth, who knows this neighborhood, and which agent should I call?

Grok did not exist when HomeyPoints started in 2018. xAI announced Grok in November 2023, so by the time Alexa+ arrived in 2025, Grok was part of the broader AI-assistant landscape alongside ChatGPT, Gemini, Claude, and Alexa+.

That is the point: the platforms keep changing, but the consumer behavior is consistent. People ask assistants for answers before they decide who to contact.

In 2018, HomeyPoints built for Alexa skills because that was the visible assistant interface. In 2025, the better marketing question became broader: what public information will AI assistants and search engines find when a homeowner asks about a local real estate market?

Agent AI Search is our answer to that shift. We help agents and brokers build clearer public profiles, local market content, structured data, and one-agent-per-zip positioning so AI search has better source material to work from.