In 2022, changing rates and shifting inventory put more pressure on agents to publish useful local guidance instead of generic marketing copy. For real estate agents and brokers, the practical marketing question was still local: how do buyers and sellers decide who is credible enough to call?

Local real estate SEO in 2022 mattered because it helped agents connect their name to a specific market, a specific service area, and a clear reason for a homeowner to remember them.

The National Association of REALTORS Profile of Home Buyers and Sellers has been published since 1981, which is a useful reminder that buyer and seller behavior changes every year while the need for trusted agent guidance remains.

For agents, the annual NAR Profile is useful because it tracks buyer and seller behavior over time instead of treating every market shift as a one-off marketing trend.

HomeyPoints has always viewed that as the agent's marketing job: make the local relationship easy to verify before the first call, email, text, or AI-generated answer.

The best real estate marketing in 2022 was not just louder advertising. It was clearer positioning: who the agent serves, what market they know, what proof supports them, and how a buyer or seller can move from research to a real conversation.

That same idea now carries into Agent AI Search. Search tools need clear public information, and homeowners need confidence that the agent attached to a market is real, reachable, and locally focused.